One thing we haven't discussed much, is how ZuluMedia utilizes its technology to demographically fine-tune clientele advertising directly at those most likely to utilize a given product.
There's been talk on this thread in the past about filtering technology that would eliminate spamful ads. Well, this may be true.
But still, since I'm in baseball cards, I'd certainly want to receive unsolicited information relative to baseball cards. Apparently, Zulu has the technology that would identify my interest here and this would therefore be helpful to the ZuluMedia customer who wishes to target me on baseball cards. And an ability to make this kind of demographic breakthrough would certainly impress me as a ZuluMedia client.
So why not print the Vision of ZuluMedia, as noted at the ZuluMedia website? Here 'tis:
Industry-leading solutions. The highest quality Web
sites represented. The largest and most experienced
worldwide media sales force. It's all part of our vision
to strengthen the relationship between Web sites and
marketers throughout the customer lifecycle -- with
measurable results and unparalleled customer
service.
To achieve these goals, ZuluMedia is focused on
building three key marketing applications on the Web.
Our advertising solutions develop and strengthen
brands through targeted reach and frequency models.
Our direct-response programs deliver qualified leads
with unique targeting and database development.
And our direct-merchandising programs generate
product and service sales, utilizing the Web's
transaction capabilities.
As new and media technologies emerge, ZuluMedia
continues to leverage them into complete marketing
solutions: with the company's proprietary ad
management and database targeting technology; with
direct response and merchandising systems that
integrate the expertise of our Internet Strategies Group
with our customers' own unique marketing strategies;
and our recommendations on emerging applications
to enhance the effectiveness of all your interactive
creative strategies.
Internet marketing is evolving beyond broadcasting
one message to many audiences. Indeed, the future
of delivering many messages to many audiences is
already upon us. And ZuluMedia's vision is providing
the tools you need to achieve effective performance in
this truly interactive realm. Contact us today -- and
learn how our targeting technology, dynamic
campaign management, and database-driven
delivery programs will guide you to success. |
