Hi Skeeter Bug; Well, I have to admit, I bought AMZN today. A daytrader reports:
I bought and sold three times, 200 shares each. Lost 11/32, made 1/4, and made 1/2, overall made 13/32. I'm kind of embarassed about losing money on the first trade, cause I was up around 1/4 at one time in it. Too much greed. Purchases were at 13:57:05, 14:50:40, and 14:59:51, EST.
I owned the stock for 5:13, 0:40 and 2:12, or a total of 8 minutes, 5 seconds. This means I only had my money at risk for about 2% of the day, which reduced my risk considerably. In addition, I've got level-2 Nasdaq quotes, so I can tell how much depth there is to the market below the highest bid. Thus when I go into a trade, I know about what my loss will be if the stock starts to turn against me. And if that stock starts to go against me, I dump it hard and fast. If you have to stay in the game to earn a living, you have to use stop losses.
Incidentally, professional traders have a practice of limiting the amount of money they have at risk on any one trade. This prevents them from losing their capital through a series of unlucky or stupid plays. The usual limitation is 2% of capital per trade. A trader with a $100,000 account should only put about $2000 at risk on any one trade, or any one collection of very similar trades. Since AMZN can move about 10 points in a day, this means no more than 200 shares of AMZN in that $100,000 account. I believe that owning more is what the pros call "overtrading" and effectively turns investing into gambling. I only trade 200 shares of AMZN, cause it is illiquid as all hell. With 200 shares I can almost always get out at the next price level. With 500 shares, you might end up having to use two price levels.
Recently the stock has predictably ran up another 50 cents or more whenever it sets a new all time high. This is what I've been trading on, I buy when I see it make a new high, then offer it out into momentum. I won't usually make the whole move, cause of slippage and other delays.
As far as a long term play, AMZN is still running on very high volume. So don't short it yet. Wait until it has a day when the volume is roughly half what it is right now. To go into the trade earlier is know as "picking a top", and it is not a good idea.
So all you bears, limit your share size to small enough amount that it doesn't leave you bummed out. (Try trading with a 2% limit. You will find it very relaxing, unemotional, and rewarding.) Also don't try to pick tops arbitrarily, instead learn some technical analysis to get you into these trades at reasonable times. If you are dead set on shorting AMZN, I suggest looking over the chart for the last year carefully. You might look at how long upswings and downswings in the stock last, and how much it moves during those swings. Short the stock when it is in an identifiable down swing, but not so far into it that it is close to turning on you. I suggest watching the volume, and waiting until the (mindless) daytraders get tired of it and quit selling it to each other...
-- Carl |