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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.55

+0.2%

Dec 5 9:30 AM EST

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To: Skeeter Bug who wrote (7296)	6/24/1998 7:48:00 AM
From: Tom D	Read Replies (1) of 164684

<<<btw, b&n has a higher growth rate on the net than amzn, correct?>> Sort of correct. According to what I read in Value Line Investment Survey, BKS had revenue growth of only 15% in Q1 98, vs. around twice that for AMZN. But BKS was not advertising in Q1. BKS has been advertising heavily in Q2. I noticed AMZN just started a radio campaign on the CBS radio network yesterday. Emphasis on how big AMZN is.....They facetiously try to buy the Pentagon building in order to make it into a warehouse. In another different ad, they try to buy the Boeing assembly building which houses 19 Boeing 747's. Am interested to see how many different ads they have. The BKS ads in my city are repetitive, uninspired, and simply boring. AMZN's are more playful, but I am obviously biased. In Q2, BKS should have a faster growth rate than AMZN. For AMZN, I think the street is expecting about 20% over Q1, at least thats what I heard from some analyst at Robertson Stevens. Could be a higher if there was pent up demand from the music CD business. I know I will surrender a couple hundred dollars to AMZN for music CD's before 1 July 98. BTW thanks for the strategy recommendation. Sounds quite reasonable. I am mulling it over. Best regards, Tom D

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