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Non-Tech : Balance Bar

BBAR 16.77

+1.2%

10:59 AM EST

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To: Jonathan Boyd who wrote (3)	6/24/1998 9:39:00 PM
From: Ron Kline	Read Replies (1) of 49

Shoot, I subscribe to IBD and I get so many papers that I end up cutting up each article I'm interested in and throwing the papers away. Each article doesn't have a date on it so I'm not sure the date. I know it's the last 2-3 weeks that it appeared. The article states that "Balance Bar which went public this month", so That must mean the article was written after the public offering. The articles name is "Raise the Bar: Energy Bars Make the Jump From Athletes to Average Joes". The jist of the article was talking about the growth of the segment and how Balance has become #1 in sales in natural food stores, taking away market from Powerbar which still leads in the mass market. It goes on to say that Powerbar has not been managed well and failed to come up with new products. Balance Bar is also using a strategy to sell as a meal replacement where Powerbar is going more for the athletic types. finaly the company plans to spend 1 1/2 million to penetrate the mass market through sporting events, music events, TV, etc. That is about sums up the article if you never find it. Ron

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