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To: Cynic 2005 who wrote (2618)	6/25/1998 2:13:00 PM
From: Joseph G.	Read Replies (1) of 86076

She probably has a degree from NYU or Boston College, is 23 years old, gets paid $18,340/year, and has very little idea what exactly is the meaning of what she's quoting. Couple today examples from KO: <<CORRECTED-Coke unit premium OJ sales margin In ATLANTA item ''Coke unit premium orange juice sales match frozen'', please read headline as ''Coke unit premium OJ sales margin equals frozen''.>> <<CORRECTED--Coca-Cola sees Q2 unit case vol up In ATLANTA story headlined ''Coca-Cola(KO - news)sees Q2 unit case volume up 9-10 pct'', please read in third paragraph ...Ivester said the company currently has two percent of the world beverage market in terms of consumption and he set its goal at capturing a four percent share... instead of ...Ivester said the company currently has two percent of the world soft drink market and he set its goal at capturing a four percent market share... (making clear Ivester spoke of world beverage market, in terms of consumption, not world soft drink market).>> But, somehow, mistakes always fit the bullish propaganda. -g-

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