Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.22

+1.8%

Nov 28 9:30 AM EST

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To: trouthead who wrote (7600)	6/25/1998 2:48:00 PM
From: IceShark	Read Replies (1) of 164684

jb, Speaking of Ketchup, why will someone pay 12 cents a bottle more to buy Hunts brand Ketchup. Name Brand Familiarity. You are using an incorrect analogy. Ketchup is the product you are buying, the argument in AMZN's case is which grocery store? Selection, location, price, etc., but NO product differences in many cases. Even the grocery store analogy is not perfect since there can be big differences in perishables like meat and produce. We all know how well the razor blade comparison worked for the Iomaniacs. -g- Regards, DWW

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