Peapod Readies for E-Commerce Milestone
Internet's Largest Supermarket to Honor Millionth Online Order
SKOKIE, Ill.--(BUSINESS WIRE)--June 25, 1998-- Peapod, Inc. (NASDAQ: PPOD - news) today announced that it will soon honor the one-millionth unique order placed via its online supermarket. Few electronic commerce companies have reached this milestone, and no other Internet supermarket is expected to do so for several years. Celebrating its industry leadership, the company has launched its ''Millionth Order Sweepstakes'' promotion, and additionally will honor the Peapod member placing the millionth order.
Andrew Parkinson, Chairman, President and Chief Executive Officer commented, ''Since my brother Thomas and I founded the company, we have looked forward to reaching this milestone. This event reinforces our position that customer demand for Internet grocery shopping, coupled with local delivery, is growing and that we are strategically positioned to benefit from this growth.'' The Parkinsons will personally deliver the millionth order and present the winning member with free groceries from Peapod for one year.
Since its inception, Peapod has established itself as a leader among online retailers generally, and Internet supermarkets in particular. Peapod now serves over 103,000 members and has achieved cumulative revenues of approximately $120 million, while currently serving areas covering only 5% of U.S. households. In addition to honoring approximately one million orders, Peapod has also sold and delivered more than 40 million products, including nearly 200,000 pounds of peas and over 3.5 million bananas.
Peapod, Inc. (www.peapod.com) is the leading Internet supermarket, providing consumers with broad product choices and local delivery services. The company currently provides such services in seven metropolitan markets in the United States and serves over 103,000 members. Peapod is also a leading provider of targeted media and research services to consumer goods companies, offering its unique medium for targeting promotions and advertising at the point of purchase and conducting cost-effective research.
Some restrictions apply to the Peapod ''Millionth Order Sweepstakes'' promotion, and the gift to the Peapod member placing the millionth order. Please see full rules and regulations at Peapod's Web site, www.peapod.com. |
