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Technology Stocks : Information Architects (IARC): E-Commerce & EIP

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To: Larry Brew who wrote (6657)	6/27/1998 11:02:00 AM
From: Jeffrey S. Mitchell	Read Replies (5) of 10786

Again PR, PR, PR. If you know Gruder, work on it. Lord knows I and others have tried mightily (g). Perhaps now that things are looking better to some degree for the entire Y2K sector he'll consider stepping up the PR. As for CNBC like you suggest, I am all for it. Would it surprise you that advertising on CNBC has been widely discussed by people in and around Alydaar for some time? The argument against CNBC advertising has always been that it's very expensive and shareholders might be very upset if they saw a $500K expense one quarter with no quantifiable results to justify it. And that's assuming they had the $500K to spend. Don't forget they'd have to hire an advertising agency familiar with booking airtime and then a studio to produce the TV spots-- which doesn't come cheap. On the other hand -- as my argument goes -- ALYD could attract a whole new type of investor if they create the right kind of advertisement. I envision ALYD's commercials showing people in white lab coats walking through the production facilities, i.e. where all the code is fixed. The emphasis would be on the evolution of SmartCode and how it's a perfect match for curing the dreaded millennium bug. Another ad could talk about SmartAudit. Yet another might even focus on Y2K itself. I also feel that it might force other vendors to develop similar advertising to compete, thus raising awareness about Y2K in general. If Y2K companies could all assume a higher profile, it might just take the stigma away from people hiring them. As it is now, many Y2K companies are apologizing that they are even talking on Y2K work. That's pathetic, IMO. I really really urge people to be vocal on this issue as it may make a big difference whether Alydaar decides to go down this path. They do read this thread and listen to what all of you have to say. And, just to be clear, I'm not asking for people who share my views to speak up; I'm asking to hear from anyone who has any sort of opinion on this whatsoever. - Jeff

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