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Technology Stocks : Dell Technologies Inc.

DELL 129.94

-6.2%

3:59 PM EST

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To: Chuzzlewit who wrote (49195)	6/27/1998 1:39:00 PM
From: rudedog	Read Replies (1) of 176387

Chuz - I have also discovered that there are co-marketing accounts which get contributions from the retail chain and also from CPQ, based on volume of units actually sold. These are also paid to a corporate account. Assuming the chain was going to do the advertising anyway, this looks to me like another 'discount' that does not show up in the margins as seen by a store or district manager. I don't know the percentage value of these kinds of contribution but it is certainly part of the equation at the end of the day.

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