(PR NEWSWIRE) DJ: NUTEK Acquires Marketing Rights to Vehicle Cellphone Hol
DJ: NUTEK Acquires Marketing Rights to Vehicle Cellphone Holder
LAKE FOREST, Calif.--(BUSINESS WIRE)--June 29, 1998--NUTEK, INC. (NASDAQ
EBB-NUK) announced today that it has secured exclusive North American
marketing rights to a proprietary Cellular Phone Holder for use in all kinds
of vehicles, and will initiate a nation-wide television marketing program
for the product in July.
George Sassone, president, said that this is the newest in a series of
unique consumer products to be licensed and sold by NUTEK over the next few
months.
"With a market of about 50 million cellular phones now in use," Sassone
said, "we estimate that 75 percent of the owners are potential customers for
this holder. We believe our 90-day program of telecast infomercials will
yield sales of at least one quarter of one percent of all prospects, or
87,500 units. This would amount to revenues of $875,000 for that period,"
he added.
At the end of this introductory program, NUTEK will roll out the cellphone
holder through regular retail outlets nation-wide, Sassone said.
CONTACT: NUTEK INC.
Molesworth Associates,
Gordon Molesworth, 520/625-0550
07:01 EDT JUNE 29, 1998
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