Former Softbank employee finds new work:
Former SOFTBANK Exec Joins centraal
[June 8, 1998] Palo Alto, CA-based centraal corp., creators of the
Real Name System, said that Ted West has been named executive vice
president of sales and marketing.
West will be responsible for strategic development, marketing and
sales of centraal's Real Name Web address system.
West joins centraal from the former SOFTBANK Interactive
Marketing, where he held the positions of chief operating officer,
co-founder and director.
At SOFTBANK, taken over and renamed by Zulu-tek, West was
responsible for interactive media sales for companies such as
Netscape, Yahoo! and ZDNet. West was also instrumental in
launching the SOFTBANK Network, a system for targeted ad serving.
Prior to SOFTBANK, West was the president and founder of
Consumer Direct Access which developed and published CATALYST
- The National Consumer Guide, a source of products and services
available through direct channels. Prior to CATALYST, he was vice
president and general manager at Pacific Bell Directory.
The Real Name System is a new multilingual naming system for
navigating the Internet. For users, Real Name addresses make it
unnecessary to employ lengthy URLs. For brand owners, the Real
Name System provides a straightforward way to promote their Web
sites to users. Companies can register company and product names or
campaign slogans like "New Beetle" for the new Volkswagen Beetle
Web page. |
