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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 226.19

-1.8%

Dec 12 9:30 AM EST

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To: slipnsip who wrote (8204)	7/1/1998 2:21:00 AM
From: Dwight E. Karlsen	Read Replies (1) of 164684

David, think about how many people shop at Walmart. People who grew up shopping at Walmart. Now all Walmart has to do is put a sign up in their book section of each brick and mortar store that says "Now on the 'net! Browse the virtual store and buy online at www.wal-mart.com!". Joe and Jane sixpack, who just bought their first PC last Christmas, go home and log on to wal-mart.com online. They're pretty pleased with themselves for being so cutting-edge. They start telling their friends "Wal-mart is on the web" People know already what Wal-mart stands for, what they sell, how much it costs, etc. Joe and Jane run into a friend who's been on the 'net longer than them, and they tell him about Wal-mart being on the web. Friend says so what, Amazon.com has been on the 'net selling books for a long time; I buy from them. Joe and Jane are skeptical, because they don't know Amazon. "But this is Wal-mart", they say. They are comfortable with Walmart; they know and like Walmart. They're going to buy online from Walmart, not Amazon. They might log onto Amazon.com and browse around. But they're going to stick with Wal*mart, unless they can't find what they're looking for there.

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