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Technology Stocks : 3Com Corporation (COMS)
COMS 0.001600.0%Jan 16 9:30 AM EST
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To: Josh Carroll who wrote (18559)7/1/1998 7:36:00 PM
From: SC  Read Replies (2) of 45548
 
Lesson from Packard Bell: losing money for being too cheap; customer perception suffered resulting repurchase rate down. Not surprising, isn't it?

zdnet.com
..
During the first quarter of 1998, the company's unit shipments fell by 9.8 percent, according to Dataquest. Although privately-held, analysts suspected that Packard Bell was losing money even before it began losing market share.

On top of that, Packard Bell suffered from a continuing consumer perception that it lagged the competition in quality and service. In a recent survey, ZD Market Intelligence found that the repurchase rate of Packard Bell systems dropped to 33 percent from 46 percent.
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