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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.22

+1.8%

Nov 28 9:30 AM EST

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To: Glenn D. Rudolph who wrote (8744)	7/4/1998 1:24:00 AM
From: Dwight E. Karlsen	Read Replies (2) of 164684

Glenn, that was an astute observation regarding Amazon's probably having spent too much money on marketing too soon, targeting too few people. B&N waited until the market was more ripe, then went for it with a mainstream advertising push, targeting people who already know the B&N name. And they also have of course the "bookseller of choice" link spot on AOL. Regardless of AMZN's "first-to-market" claim, I think B&N and Borders have been selling books from very popular superstores for quite some time. Far more people know and have bought from the B&N and Borders stores than have bought from Amazon.com. That seems obvious to me. I'm serious when I say: In the space of about 1 year, "the masses" will think that B&N was the first to sell books on the internet.

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