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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.22

+1.8%

Nov 28 9:30 AM EST

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To: Glenn D. Rudolph who wrote (8744)	7/4/1998 1:45:00 AM
From: Gary Korn	Read Replies (1) of 164684

I believe they spent way too much too early advertising to a very small part of the population. The amount of people on the net in 1996 was relatively small. The net is now becoming main stream. Note the more seasoned retailers waited to spend their advertising dollars when there was a greater market to reach. Amazon has already spent all of its IPO money and has a negative net equity. On the other hand, BGP and BKS can now spend money and target a far greater audience. Glenn, Good point. Also, as you've posted before, many of the "exclusive" listings signed by AMZN will come up for renewal in a couple of years. The same pundits that say this is good for media sellers such as YHOO, AOL, etc. should recognize that this is troubling for media buyers, such as AMZN. Gary Korn

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