Southwest Airlines (LUV)) Message Board

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Non-Tech : Southwest Airlines (LUV))

LUV 32.46

+3.0%

Nov 7 9:30 AM EST

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To: Sam Citron who wrote (37)	12/3/1996 11:19:00 PM
From: Bryan Arnold	of 299

Sam, I am about 3/4 of the way through the book. It is just amazing what the company had to do to get off the ground in the first few years. It is pretty funny, also, what they used to attract people to their planes, such as the free acholol or women in hot pants. Overall, I would have to say the book is good though it does get a little repititive in some spots. Southwest held up today and closed higher despite the Dow dropping 79 points. I would have to say that is very good and could signal that we have a base below us to hold us up. Bryan

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