WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 71.16

+0.1%

Nov 14 3:59 PM EST

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To: BAXTERBOO who wrote (1134)	7/5/1998 2:42:00 AM
From: John O'Neill	Read Replies (2) of 1462

Now that Pepsi has spun off it's restaurants like Pizza Hut, Taco Bell, etc. I expect them to come on as a competitor in fruit juice & soft drinks like gangbusters. They are bringing in Diet Pepsi One with the new, superior, sweetener..maybe this will stimulate some free choice at places that are locked into coke. KO at 53 + P/E earnings now.....Prudential just downgraded their 5 year growth rate (7/1/98) on KO to 18& from 20%. this follows two other downgrades by other brokers within the last month. Be interesting to see what happens if a Pepsi/Coke price war heats up this summer causing further downgrades on on KO earnings. KO could still go up..but, then again,...... Will KO always just go up? KO

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