Compaq Message Board - Msg: 5101085

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Technology Stocks : Compaq

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To: FR1 who wrote (28471)	7/5/1998 11:59:00 AM
From: rudedog	Read Replies (3) of 97611

Franz - - PLEEEZZZEEE!!! - SOMEBODY FIRE THE GUYS IN CHARGE OF THIS STUFF! SOMEBODY HIRE A AD AGENCY THAT KNOWS WHAT TO DO!!! CPQ did just fire their ad agency and switched to digital's (which was responsible for the 'budwiser frogs' among other campaigns). Ad campaigns take several months to put together, so I would not expect to see much change for another month or so. layers of incompetent managers so thick that even the super obvious does not get attention CPQ also revamped the management of corporate marketing. Enrico Pesatori was named to that post 2 weeks ago. He has not announced his staff but I would expect that most of the current marketing team will go. Enrico is an action-oriented executive with a great track record. When he was at digital, he nearly turned DEC's PC business around despite strong opposition from Palmer. He left DEC to take the COO position at Tandem. At that time Tandem had been losing money for 13 consecutive quarters. Pesatori put Tandem in the black in 90 days and Tandem has not lost money since. According to those who have worked for him, Pesatori favors a very 'lean' management style which puts a premium on individual responsibility and makes it difficult for executives to hide their mistakes.

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