NTKI: Shorts providing the climb. Lg. blks. taking profit Thurs. Twice dropped from $30 below $15 within 3 qts. Chart not attractive but if KLB can do 130% then who's to say N2K can't hit $26 short-term.
Briefing Com/N2K
By far the most confusing to navigate. For starters, the home page gives you a choice of Music
Boulevard, Jazz Central, or Classical Insites. For our purposes, this was confusing. Searching for Mahler in
Music Boulevard came up empty. Searching in Classical Insites came up with 182 hits, but you couldn't
search for Symphony No. 2, nor was the listing alphabetical by piece. We had to really hunt to buy the
Mahler piece.
The N2K site was also littered with ads for specials and bargains, which got tiring after a while. Also,
the all black background of Music Blvd. was uncomfortable. There was a tremendous amount of information
about Miles Davis available, and it was highlighted on the first page. But did it lead us to buy the album?
The theory is that information like this will lead to sales, but for us it was a distraction from buying.
We also didn't like the fact the N2K site wouldn't play the Ringo clips on our Version 4.0 of Real Audio,
(telling us to upgrade) but we could play the same clips easily on the other sites.
Overall, the N2K site was just harder to figure out, compared to others, with no perceivable benefit to the
user. There may be some reason why this site design leads to more sales, but we couldn't see it. Also, it
had the highest price for Ringo's CD.
|
