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Technology Stocks : TAVA Technologies (TAVA-NASDAQ)

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To: C.K. Houston who wrote (19961)	7/6/1998 10:01:00 AM
From: Rick Bullotta	Read Replies (1) of 31646

CK: I'd like to throw a twist on the IR/PR dilemma... I think the problem starts with basic marketing and positioning. I don't believe that TAVA has yet defined itself and has done very little to communicate that to the world, including its potential client base, the investment community, and alliance partners. This is basic "blocking and tackling", and still needs to be done before any coherent PR campaign can be undertaken. Just my $0.03... - Rick

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