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Technology Stocks : General Magic

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To: Kurt Goebel who wrote (2662)7/6/1998 4:40:00 PM
From: CanynGirl  Read Replies (2) of 10081
 
This is great. They hired a very good, albeit expensive, ad agency. This shows they are serious about building their brand.

Although I'd like to see GMGC move faster, I really commend how patient they are in building their growth. Ad plans are for regional to start in Q4 and national in Q1. That tells me they feel very comfortable with the demand for Q3 & Q4. I suspect they have another NOC online in Q4 to support the national rollout in Q1. Q3 promotional plan will most likely focus on PR & reseller programs.

Another thought, since they are focusing on building the magicTalk(tm) brand instead of Portico, I'd have to guess that some of the major carriers might not be calling the service Portico. And/or they have more plans for integrating magicTalk into ???
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