All who want to believe in Megaworld, please skip this.
I'm long, too ... but sorry, folks, I just received my copy of the magazine, and I'm appalled at the amateurish quality of its editing and writing. Let me cite a few examples:
Letter from the Publisher, page 1
NYC is the icing on the cake of a long career of publishing hundreds of books and magazine ...
(um, hundreds of magazine?)
NYC will be published quarterly initially ...
(um, quarterly initially? How about "will initially be published quarterly..."? Still clumsy. "NYC will be published quarterly at first ...?" Do something!
Myriads of other exciting benefits ...
(um, "myriad" is an adjective; it doesn't come in plurals)
...Gotham City, currently celebrating 100 years of its own history
(um, its own history? What other city's history do we think it might be celebrating?)
And that picture! Did George use his passport photo? How stylish. Not.
The Announcement on Page 4:
Gold Membership card which entitles you to catalogs. "NYC-Log," offering excellent values on high-quality products to NYC International Club members only.
(um, catalogs? Are there more than one? The sentence following is not a complete sentence; there is no verb.}
(Finally ... notice the "NYC International Club" above? Look at the top of the page ... "NYC Club International."}
Folks, call me a nit-picker if you will; I submit that such carelessness in the premier issue of a magazine intended to compete in the most sophisticated publishing market in the world ... is nothing short of a disaster.
Actually, I enjoyed some of the content, especially the photo essay and the stickball article. But to release the premier issue with such errors, or just plain bad writing, is unforgivable.
The value of my investment has shrunk to the point where none of this makes much of a difference to me any longer ... but for those with a bigger stake, don't you have to wonder what this is saying about your investment? |
