CREAF dxr2 PC-DVD with CUBE inside for $199..........
Creative Drives PC-DVD to the Consumer's Desktop
PR Newswire - July 08, 1998 07:15
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Award-Winning PC-DVD Encore Now Available to the Mass Market at $199.99 After Rebate
MILPITAS, Calif., July 8 /PRNewswire/ -- Creative Technology Ltd. (Nasdaq: CREAF), the world's leading provider of
multimedia products for the PC, today announced that it is now making its award-winning PC-DVD Encore(TM) Dxr2
available to the mass consumer market at a new low price of US$229.99 -- US$199.99 with an end-user rebate offer of
$30.00, good through September 7, 1998. PC-DVD Encore Dxr2 provides the consumer with the hardware and software
needed to watch DVD movies on their PC. PC-DVD Encore Dxr2 includes Creative's PC DVD-ROM drive which is fully
compatible with all CD-ROM formats and the Dxr2 card which delivers cinema quality DVD video to the desktop.
Creative's PC-DVD Encore Dxr2 has received top honors worldwide including the prestigious Windows Magazine "Win100"
award and the "World-Class" award from PC World. PC-DVD Encore Dxr2 also garnered the "Editors' Choice" award from
Computer Reseller News -- which singled out Creative's PC-DVD solution as one of the easiest upgrades to install and use,
and one of the fastest DVD-ROM drives tested. "The Encore's video performance is excellent," raves c/net Gamecenter.
"When all is said and done, Creative Labs' Encore kit is an exceptional value."
"Creative is focused on bringing big-screen theater quality to the desktop PC and making its superior PC-DVD technology
more accessible and affordable to consumers," said Sim Wong Hoo, chairman and chief executive officer of Creative
Technology, Ltd. "There is growing consumer interest for PC-DVD technology and Creative is thrilled to be able to present
an exceptional, low-cost solution to its customers."
Features and Benefits
An overview of the features and benefits that comprise Creative's PC-DVD Encore's sophisticated architecture include:
* Simultaneous viewing of video on a PC and TV with composite or S-Video outputs
* Line-doubling to 60 frames per second, including vertical and horizontal filtering and dynamic interpolation of up to 1280 X
1024 full-screen resolution
* Runs at twice the speed of first generation DVD drives
* Interfaces with Dolby Digital receivers for room-filling 5.1 channel Dolby Digital audio
* Fully supports all popular CD-ROM formats, including previously unsupported CD-Recordable media and CD-RW
* Blazing CD-ROM drive transfer rate of 20x and 100ms access time
Creative Labs was the first company to introduce a DVD-ROM upgrade kit when it launched PC-DVD Encore Dxr2 in
March, 1997. With the introduction of its second-generation PC-DVD Encore, Creative solidified its position in the retail
channel.
Creative's PC-DVD Encore Dxr2 is available through its extensive distribution and retail network. The rebate offer is valid
beginning July 1.
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