Mark, I meant that the e-tailers are not really companies that help one
use the internet, like the other companies in the internet index:
fast.quote.com
They are not something one goes to every day to either enhance their
browsing experience, or navigate the web, or provide content. They sell
books and CDs. Just because they solely use the internet as their medium,
does not make them "internet companies" in the way that YHOO, LCOS,
SEEK, or AOL are really internet companies. I know the e-tailers are in the
index, but in my mind, they are not the same as the other companies and
will eventually become just another retailer, using the internet instead of
mailed catalogs.<<
You don't think Amzn can not help others work the web. WHAT ABOUT THEIR ASSOCIATES PROGRAM. Their Associates program has been a great success; already over 60,000 web sites, including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, the Prodigy Shopping Network, and iVillage, have signed up and are helping Amazon sell its books; without the program these sites could've been niche competitors. I would call that building win win relationships with customers and partners over the web. I bought many books from Amzn and they have help me to quickly find, learn about, and buy almost any book in the English language. They have secure ordering, door-to-door delivery, convenience, selection, and consistently lower prices. But your right Amzn is not in the same "category" as the portals. But this doesn't separate them from being an internet company. IMHO |
