Sony Demonstrates DVD Authoring Technology At International Teleproduction Society Conference; End-to-End DVD Authoring System Provides Quality Images and Easy Operation LOS ANGELES--(BUSINESS WIRE)--July 9, 1998--As the era of DVD begins to take shape, Sony Electronics is demonstrating its DVD Authoring technology, designed to meet the requirements of feature film DVD authoring where demand for exceptional picture quality is high, at the International Teleproduction Society Forum (ITS). The Sony prototype system utilizes Sony's MPEG-2 encoding and unique control algorithms to provide high-quality images and simple, automated operation. To create titles that cover the full range of options allowed in the DVD format, Sony's system includes individual modules which are optimized to work as separate, yet fully integrated, applications. "This prototype DVD authoring system is based on Sony's years of experience developing broadcast equipment technologies," said Andre Floyd, product manager for Sony Electronics' Broadcast and Professional Company. "The system uses a video encoder with a Sony-designed chip set which has a sophisticated encoding algorithm and enhanced controls, enabling customization and fine tuning to provide the highest quality MPEG-2 video and functionality." Utilizing the Authoring System Supervisor, Sony's system automatically recalculates and manages compression bit rates rather than requiring manual recalculation of bit rates versus the target disc capacity. Sony's prototype system includes sub-picture encoder and decoder cards with its subtitle encoding/menu authoring component to enable real-time output to a video monitor to accurately check menu colors, locations and sizes as they are being created. Once the encoded bit streams for the video, audio and subpicture components of the title are ready, they are multiplexed to create the DVD encoded stream. This DVD encoded stream can be immediately viewed from the local drive, or array, using Sony's unique DVD emulator -- enabling all information and functionality to be checked before stamping the first disc. "With this technology each task of video, audio and subpicture encoding, as well as menu authoring and encoding, can be performed separately, then the results can be integrated together, saving time in the overall authoring process," Floyd said. "By providing an emulator that enables the encoded stream to be accessed from local storage with a modified home DVD player, the Sony system allows for immediate testing of the final product, as it would be viewed at home, without having to spend the time and money to burn a DVD disc." The Sony DVD authoring system being demonstrated at ITS is scaleable so that it can be configured as a basic system using one or two personal computers and build up to a networked, server-based multi-station system. The Broadcast and Professional Company of Sony Electronics is an Emmy award winning, leading U.S. provider of video and audio equipment for the broadcast, production, business, industrial, government, medical, and education markets. Sony offers a wide array of products and systems for image capture, production, and display. Sony also provides specialized equipment and systems for data recording, duplication, electronic photography/publishing, video conferencing, high definition video, interactive and security applications. In the fiscal year that ended on March 31, 1998, Sony Electronics had record sales of $10.5 billion. |