I wouldn't say $50,000 is "nearly nothing"! To us, it's terrific! These small projects represent little victories in themselves, plus the chance to reap some larger rewards in the future. And that's good news.
These little $50k and $100k projects are good for ITKG for several reasons:
(a) they pay for themselves,
(b) we get to do R&D on our new ideas,
(c) we get the opportunity to turn prototypes into orders, and
(d) we get some visibility/publicity out of it.
Introducing new technology to the marketplace is a lot tougher and takes a lot longer than most people would guess. Customers worldwide want to put CTHA's into their products, but first, they have to be sure - really sure - that the CTHA will meet their specs. They are careful, and risk averse. No product manager is going order 20 million of anything unless he is absolutely sure of the item. That takes testing, re-testing, and more testing. I just don't know a way to short-circuit that process. As we all know, you've got to sow before you reap. We're busy sowing.
Thanks for your support.
Sincerely,
--Mark Williams, CEO, ITKG
williams@itechfin.com |
