PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 25.04

+2.6%

3:59 PM EST

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To: Anthony Wong who wrote (4132)	7/9/1998 9:16:00 PM
From: B.REVERE	Read Replies (2) of 9523

Anthony, Viagra added 411 mill in sales on 2.9 mill scripts. That averages out to around 14 pills per script, not the 8.5 that most analysts have been quoting. I think even the IMS agency got fooled on this one. If there's no third-party payor on the script, does IMS still know about it or is the info coming from the insurance companies? An average of 14 pills per script would put annual sales for 1998 at around 1.26 billion even if sales stayed flat for the rest of the year. With Europe approved this September, look for another 300-500 mill tacked on the last quarter. PFE went from 12 3/4 at 3:50 pm to 15 1/2 in the last ten minutes on 1.4 mill shares. I think a few people liked what they saw. Later,

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