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Technology Stocks : CheckFree (CKFR)
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To: TLindt who wrote (5804)7/9/1998 9:23:00 PM
From: D Mueller  Read Replies (1) of 8545
 
Doesn't it just figure!

This is one of the disadvantages to the branding strategy. Your end user customers don't know who you are and what service you provide until someting goes awry. Then the financial institution uses you as a scapegoat and is more than happy to paste your name on their press releases.
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