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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ)
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To: ChinuSFO who wrote (11118)7/10/1998 9:32:00 AM
From: bigg e  Read Replies (1) of 23519
 
Roy...Where VVUS lacked, in foresight, was the impact of VIAGRA. They had their marketing force concentrating on the Urologist's while PFE went right to the PCP's and blew them out of the water. They needed a large partner domestically prior to the VIAGRA launch and instead elected to go toe to toe with the PFE marketing staff. PFE won. Now they have admitted that and will seek assistance to get back on track domestically.
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