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Politics : Ask Michael Burke

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To: Skeeter Bug who wrote (29628)	7/10/1998 5:13:00 PM
From: Knighty Tin	Read Replies (1) of 132070

Skeets, Tip and Early, The key to GTW, again, will be its SG&A expenses. We all know that they had an advertising blitz for the "You're Stupid" concept and spent a lot of money on the country stores (one of which just opened in Houston). If they show another phony drop in SG&A, they could make their numbers. I don't know how they are capitalizing these expenses, but I will go over the balance sheet with a fine tooth comb this time. Last quarter, the stock price wasn't high enough for me to make the effort. Beauty is skin deep, but lazy is to the bone. <G> I joke, but going over these fake reports to figure out how they reduced one number by inflating another that they hope few will notice, is tough work. Now I wish I'd paid attention in all of my accounting classes. MB

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