WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 70.99

-0.1%

2:39 PM EST

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To: Ming who wrote (1141)	7/10/1998 7:20:00 PM
From: John O'Neill	Read Replies (2) of 1462

Long term earnings do not matter with KO. It is the new era..even if KO's earnings & market share decline..institutions and money managers will buy it because they can exit quickly because of the high liquidity. It's like a chain letter..you watch, KO will go the 60, 70, and 90 P/E...it's current yield can go from present 0.6% to nothing and book value go down from current $3/share..and the shares will go to 100P/E. This is common knowledge. BUY COKE! JO

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