It'll cost you something to get zapit.com, and to receive a Registered TM it'll cost you more, and to build brand awareness will cost yet more. Now, Coke-Up is probably worth something, more than nothing, but Coke (TM) is worth perhaps $100 billion. There is a difference.
Regardless, I count: ZAP owns 14.5 mil shares of OMG @ 16.13 = $240M; ZAP owns 40.4% of EDYM, which is over $40M; (these are market prices, control is worth additional $$); ZAP has $114M of cash on hand; For a total of $395M of tangible assets + office furniture, etc. As of yesterday's close ZAP's market cap is $399M
Thus the premium for the Internet business is so far not more than $4M, that is less than $0.20 per share.
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