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Technology Stocks : Zapata (ZAP)
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To: Ken M who wrote (121)7/11/1998 8:15:00 PM
From: bob s.  Read Replies (1) of 1206
 
Ken,

A name without marketing is worth very little. If the name ZAP has some capacity to be more marketable, easily remembered, etc, it may prove superior to other names. The marking is not yet there but I think there is potential. I think that ZAP has the ability/resources to market a product and may have the strategy to do so by acquiring with a variety of web sites.

I am intrigued by the prospect of acquiring successful web sites to wit: if a consortium of twenty five (or more) web masters/publishers work to combine their collective talents, skills and expertise under the umbrella of ZAP, the possibilities are quite great. This collective wisdom may well rival that of the best portal sites on the net. Obviously we have to wait and see, but if this potential is realized, then the name recognition issues referenced by Joseph come into play.

Bob S.
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