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Gold/Mining/Energy : Tri-Vision & The V-Chip

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To: D.E. Shetland who wrote (3389)	7/12/1998 1:24:00 PM
From: Matchbox	Read Replies (1) of 5743

If TVL management dropped the ball anywhere so far, it has to be in the marketing arena. Sure, they signed up some heavyweights for distribution, but the V-gis is not being promoted to the end-consumer like PG has done. We can argue who has a better product (hopefully not a better mouse-trap) but if you get a company like PG running out of the gate first, then you'll be caught behind the eight-ball and spend $$$ fixing the damage. Imagine if someone buys a PG decoder and does not like the way it works or what it offers. The word of mouth will not only turn the potential consumers of the PG product but also anyone else trying to put out a similar product. Using the internet is basically a distribution tactic. But unfortunately you cannot distribute something that people don't know exists. We know because we are trying to catch every breath. The marketing department has got to get out their and start hitting the TARGET market. Go after who will need these things first....hit the schoolboards and the trustees in all the major metropolitan areas. Show them the product and make some sales. Given all the shootings that happened in last few months, it would be a good PR stunt by the schools. The schools could then brag to the parents about how seriously they are taking TV violence and that way they are doing the marketing for you. So, do your own math as to how many highschools, primary schools may be in a metropolitan area and how many TVs each one has in the classrooms. You can ask Mr. Carswell about the power of advertising through infomercials. Talk to him about a certain fitness-equipment maker. All I will tell you is a 15-bagger in just over a year. Sales went from roughly $5M to over $40M in one year all because of the infomercial. How many fitness equipment commercials do you see yet it still works for a $1,200 piece of equipment!!! Now, don't you think that you could make some sales at $79? The only reason why I bought into this darn thing is because I saw their demo in Royal York hotel in Toronto. They got to do this on a wider scale if they wish to succeed. The bottom line is that the management has got to get out the meeting rooms with all these guys and hit the target markets and let them know that they exist. Right now they are hoping for people to surf the net and buy the product online. Wishful thinking...it's not going to happen at this stage of the product life-cycle. Matchbox

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