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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 217.15

-2.5%

3:59 PM EST

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To: Rob S. who wrote (10099)	7/12/1998 5:00:00 PM
From: llamaphlegm	Read Replies (5) of 164684

Rob S: Foolish man! Dont' you know that amzn is diversifying into the sales of (if press releases are to be believed): 1. Videos 2. Software 3. Toys 4. Cigars 5. Wine Anything else I've missed. Ok, bears, let's try a useful intellectual exercise. Let's assume that amzn does diverisfy into all these areas in the next 6-12 months. What are the strategic, and execution challenges the will face in each area? What would be the best case scenario for amzn? Why would it fail, if at all? They've got the site, it's popular, suppliers will enable them to avoid building a warehouse, so why not??? (I'm trying to be bullish here, to spur us from our hibernation of bearish thinking and make sure that we don't get sloppy here and miss something). LP

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