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Strategies & Market Trends : Stock Attack -- A Complete Analysis
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To: Nancy who wrote (11852)7/12/1998 7:33:00 PM
From: Jack T. Pearson  Read Replies (1) of 42787
 
Nancy,

There are some important distinctions to understand here. We agree: Dell doesn't want to own a service-providing organization. But he DOES want to be integrated with one (or more). Ownership and integration are not the same.

You wrote: "DELL doesn't see it necessary for it to provide service directly - that the service and product does not need to be integrated."

I agree that Dell does not believe it necessary to provide service directly. I strongly disagree with your statement that Dell believes, . . . "that the service and product does not need to be integrated." Someone misinterpreted what Dell said. It wasn't me. If you read what Michael has said and written about virtual integration, it may become more clear.

I think it important to be accurate in statements regarding Dell's business model. If you don't understand Dell's views on virtual integration, you don't understand the Dell business model.

Jack
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