WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 70.66

-0.6%

12:01 PM EST

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To: John O'Neill who wrote (1142)	7/13/1998 12:11:00 AM
From: jethro	Read Replies (1) of 1462

sorry John but as a 9 yr shareholder, i'm going to have to disagree with you. KO continues to go up because its long term earnings and sales growth are very dependable, with the exception of currency problems. It is a market leader that continues to increase its market share over the competition. As for a p/e of 90, i don't think anyone could justify that for coke, since it averages earnings increases in the mid to upper-teens, and revenue increases by ten percent or less. even though i live in Atlanta, and loyally worship/drink coke, i would be forced to sell if the company could not maintain these targets. jethro

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