Apple Inc. Message Board

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Technology Stocks : Apple Inc.

AAPL 257.31

-1.4%

1:35 PM EST

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To: Zen Dollar Round who wrote (15410)	7/14/1998 5:36:00 PM
From: HerbVic	Read Replies (1) of 213182

Just keep in mind that this is AAPL, the street's pet whipping boy. Sell on the news is also a factor, because this is a momentum build stock. The momentum boys can take the air out of a stock faster than they build it. When a stock is already at January 1996 levels, the pressure to sell on the news is strong. Remember, just the fact that it's 3 whole months until the next earnings report means "sell" to some folks. We love what the iMac is going to do for Apple, and see it as something of a given. There's a great big crowd of investors who are more uncertain. The negativos like to shoot down anything that sounds positive for AAPL. They are already discounting the effect of the iMac based on its relative price without giving the least consideration for its performance. I'm not trying to be negative. On the contrary, I've already stated that holding through till next earnings will be eventually accretive. I'm just trying to be realistic about the short term action after earnings. HerbVic

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