Insight.com Adds Broadcast.com Content to Web Site; Business and
Technology Audio and Video Programming Widen Site's Appeal
Business Wire - July 14, 1998 17:50
Jump to first matched term
TEMPE, Ariz.--(BUSINESS WIRE)--July 14, 1998--Computer products direct
marketer Insight, a subsidiary of Insight
Enterprises Inc. (NASDAQ/NMS:NSIT), Tuesday announced that it has added links
to broadcast.com audio and video
programming on a variety of business and technology topics to its award-winning
e-commerce Web site, www.insight.com.
The new content area, dubbed Insight Broadcast, is designed to broaden the site's
appeal by providing visitors with helpful
business and technology information, and to encourage repeat visits by Web shoppers.
Working with broadcast.com, Insight will provide links to new and archived audio and
video programming that is relevant to
those involved in the computing industry -- buyers and sellers. Keynote speeches by a
number of computer industry experts
including Bill Gates of Microsoft, Lewis Platt of Hewlett-Packard Corp. and Eric
Benhamou of 3Com/U.S. Robotics are
included in the archived broadcast.com content at Insight Broadcast.
Users will also find Nasdaq updates, PR Newswire Media Coffees and earnings
announcements from a number of
computer-related companies among other business-related audio and video
presentations.
"Our site continues to evolve as a comprehensive purchasing tool for business buyers.
Insight Broadcast presents another
compelling reason for shoppers to visit Insight.com regularly," explained John-Scott
Dixon, Insight's director of e-commerce
integration and Web development. "Ultimately, we expect to increase the value of the
service by adding a feature that notifies
users when new broadcast.com programming related to their interests is added."
Broadcast.com (formerly AudioNet), the leading aggregator and broadcaster of
streaming media programming on the Web,
delivers the audio and video broadcasts that are featured at Insight Broadcast.
Archived content is organized by topic, with available selections including Internet,
Tradeshows, Investor Relations,
Technology, Software and News among others. Users can download the
RealNetworks(TM) free RealPlayer(TM), necessary
to view and hear the content, through a link from the Insight Broadcast area of
Insight.com.
ABOUT INSIGHT
Insight is a leading direct marketer of computers, hardware and software, offering a
broad line of more than 50,000 brand
name products primarily to businesses in the United States, Canada and the United
Kingdom.
Products are sold by a staff of customer dedicated account executives through
outbound telesales and via the Internet. Insight's
net sales for the twelve months ended March 31, 1998 were $703.7 million. For
product sales or company information, call
800/INSIGHT or visit www.insight.com.
CONTACT: Insight Enterprises Inc., Tempe
Susan F. Heywood, 602/333-3215
E-mail: sheywood@insight.com |
