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Technology Stocks : IMAL - Online Shopping Mall

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To: jjs_ynot who wrote ()	7/15/1998 8:14:00 AM
From: RainbowsEnd	of 399

Like many in our area, we bit when the folks from I-Mall came through Virginia a year or so ago. We coughed up about $3500 for a combination of Internet training seminar and "free" web sites that we could reportedly sell to recoup the seminar costs. They brought in some good motivational speakers for a weekend seminar, but many people came away with more questions than answers. Essentially, they are signing up sales reps to market their over-inflated web services. Support from the company is almost non-existent for these reps after the seminar. The new reps soon learned there aren't many companies out there willing to pay $3000 for a five page web site, no matter how you market it. The classified ads they market aren't worth a stitch (how many of you shop the Internet classifieds??) So marketing the I-mall product is NOT easy at all. The mall concept on the Web hasn't shown itself effective anywhere that I've seen it so far. With the abundance of free or cheap web server space combined with easy-to-use web editors added to the companies having their sites done in-house, the market is a difficult one. Because of my background in sales and marketing, I could take what I learned there and create my own web development business finding niche markets for my services. I couldn't sell the I-mall sites, but I have sold plenty of my own, and earned back what I put into the seminar. Not totally wasted for me, but I can't say that for the couple hundred people I've talked to about it in the past year.... This outfit is definitely a "buyer beware" thing. Almost every person in this region who signed up with them is feeling misled and jaded toward I-mall for the way they represented their program and products, and I've heard at least one group is putting together a class action suit against them. Although many businesses with Mormon connections do quite well, I have a hunch this company's business practices will hinder them because the online grapevine is so solid.

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