Wednesday July 15, 9:30 am Eastern Time
Company Press Release
SOURCE: BAT International
SuperBAT Revenues of $100,000 Booked in First Few Weeks
Multi-Pronged Approach Includes Internet, Ads, Direct Marketing, Industrial Sales & Retail
Chains
BURBANK, Calif., July 15 /PRNewswire/ -- BAT International's (OTC Bulletin Board: BAAT - news)
new subsidiary, SuperBAT Inc., has sold over $100,000 in anti-friction metal treatment products in
the first several weeks of market introduction of its new product line. Sales resulted from only a few
preliminary news announcements and distribution agreements.
This sales volume was surprising since SuperBAT has not initiated any of its major Internet and TV
marketing campaigns. The SuperBAT web site is scheduled for completion in the coming week.
This will be coupled with direct response TV ads, which will occur within the next several months.
These two approaches will form the backbone of SuperBAT's initial marketing campaign. BAT and
its subsidiaries recently exchanged stock to obtain a commitment for $10 million in advertising time
to introduce the product line to the U.S. market (see press release 6/19/98).
SuperBAT is also using the advertising campaign to sign distribution agreements with major
retailers. Retail chains get very excited about stocking a product on their shelves if there is strong
product awareness and a means to ''co-advertise'' the product and store. SuperBAT is in
discussions with various companies concerning product introduction.
Initial advertising and retail introduction will concentrate on a set of ''test markets'' to evaluate ad
effectiveness and consider strategies for co-op marketing promotion with retailers. A series of TV,
radio and print advertising will feature both SuperBAT and a participating retailer. Special
promotional events involving sponsored racecars, drawings and other activities will be used to
attract both media and consumer interest in SuperBAT and the retail chain. Information from this
initial evaluation will be used to refine a strategy for a national campaign involving both direct
response TV ads and major retail chain distribution.
Industrial and specialty sales using sales reps and distributor agreements will further supplement
marketing efforts. Various sales professionals with extensive contacts in trucking, mining,
automotive, manufacturing, drilling and other industries are being hired to establish a strong market
base in industrial and transportation sectors. Various manufacturers have also contacted
SuperBAT concerning use of the product in marine, auto, printing and other applications.
SuperBAT will also be marketing the product internationally through sales agents and distribution
agreements. Distribution agreements are under negotiation with companies in India, China, Canada
and Mexico.
BAT International is organized as a holding company with major ownership position in a set of
subsidiary companies now commercializing advanced automotive and energy technology products
developed by BAT over the last six years, including SuperBAT's anti-friction metal treatment. Other
products include electric vehicles, super-efficient or high power engines, advanced batteries and
power electronics, electric bicycles and scooters, and electric power generation, (for more
information, see BAT's web site at (http://www.baat.com).
This press release contains forward-looking statements that should not be used to make an
investment decision. Please refer to our web site and other sources for more detailed Company
information.
SOURCE: BAT International |
