Wednesday July 15, 3:06 am Eastern Time
Company Press Release
Ubarter.com Secures Advertising Agreement With DoubleClick
SEATTLE--(BUSINESS WIRE)--July 15, 1998--Steven White, President and CEO of International Barter Corp. (IBC) (OTC:IBCX - news), the parent company of Ubarter.com, an Internet e-commerce site, announced today an advertising agreement with DoubleClick (NASDAQ:DCLK - news).
The agreement gives IBC the exclusive banner ad for the keyword ''barter'' on the search engines AltaVista, Look Smart and Northern Light. The agreement also secures the position of Ubarter.com in several sections of the leading travel-site, Travelocity.com.
White stated, ''We are aggressively aligning ourselves with the top portals to exclusively dominate areas where barter is accessed. Key words are a powerful tool to capture our target audience and I believe key words are the best Internet inventory available. In addition to the engines mentioned above, IBC now controls the inventory available for the keyword 'barter' from Lycos, Excite, Netscape Netcenter, Infoseek and Webcrawler.''
White added, ''The travel category of Ubarter has great potential for a substantial amount of activity. We have aligned ourselves with the largest on-line travel booking web-site on the Internet, Travelocity. Travelocity receives over 40 million page views per month and we will access a share of that exposure.''
In addition to the search word advertising, IBC is finalizing negotiations on several other Internet properties, in addition to DoubleClick, Travelocity and other leading portals.
IBC is the first company to blend the world of business to business barter with the mass consumer market via the Internet. The new site, www.ubarter.com, is scheduled to launch on July 20, 1998. Consumers or businesses may browse or post offerings to the site 24 hours a day, 365 days a year. No account is necessary to browse the products and services offered and the clients pay a 2%-3% fee when both parties agree to the transaction.
Additional information on IBC may be obtained via their website at: www.ibinc.com. To order an Investor Relations package please call: 1-800/292-7812
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Contact:
International Barter Corp.
Steven White, 206/870-9290
swhite@ibinc.com |
