The Fools (again) on AMZN and the Wash. Post article:
Another company creating extra demand in a centuries-old commodity is Amazon.com (Nasdaq: AMZN). The recent Washington Post article explains how. Amazon drives demand by offering ideas that you wouldn't otherwise find. Add to that the convenience of shopping from home anytime, day or night, and you have a sales-driving, demand-creating one-two punch. Perhaps more important than this, though, is the fact that many people actually find it fun to shop at Amazon. In recent literature the company describes itself as, "Amazon.com -- the place to read, listen, explore, and discover."
You can certainly discover things at Borders retail stores, too, but sometimes it's easier and quicker to find ideas online. There will always be a market for both online and off-line book sales, of course, but one sales model might prove stronger than the other. Either way, our money is on Amazon as the leader in the new model. (Borders has been a great investment for the Boring Port the past two years.)
source: fool.com |