It came in the mail today.
The 1998 CA Annual Report is a marketing marvel; slick, clean, potent, and chock full of powerful images. Too much Madison Avenue? Maybe, but I like it.
The twins and our new trial members will love pages 40-41; 19 reasons why CA "was chosen the best place to work". My personal fav is #12 "CA employees tend to have 74% more fun than employees of other high-tech companies."
OK, so even I, a decade long CA bull, almost spewed after that one. Hey, they're learning, they're not perfect, but they are 1,000,000 miles from where they were a few years ago...in both image and reality. I'll take the cornball with the returns.
Anyone else seen it?
BV |
