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Non-Tech : YSCO -- The Rebirth of Yes Clothing

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To: Chris O'Keefe who wrote ()7/16/1998 11:10:00 AM
From: Chris O'Keefe  Read Replies (1) of 37
 
YSCO has experienced a quantum leap in volume recently, with the usual 20,000 or 40,000 shares traded suddenly becoming 1.9 million shares traded on July 15. I wanted to know what the commotion was all about and thus I started some due diligence.

To be honest, I view YSCO as a highly speculative stock right now. For one thing, they have no earnings. However, with only 10 million common shares outstanding, one has to think that any good news this company should have would move the price significantly. Once upon a time, several years ago, this stock was over $5/share. Also, YSCO recently retained the OTC Financial Network to be their IR firm, so one can speculate that the company expects to have good things to say at some point.

The company plans to license its "Yes" trademark to mass merchandisers. Thus, the overhead for YSCO is small and because the Yes logo has retained some popularity over the years, it doesn't seem far-fetched to me to imagine this company doing well in the near future. YSCO predicts that there will be a new licensing contract to announce every six weeks.

There's more to write, but for now I'll just mention that while Yahoo has the float at 800,000 shares, there's a two-page investor fact sheet Mr. Eiten can send you on YSCO that will say 4 million shares are in the float.
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