Qualcomm Incorporated (QCOM) Message Board

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Technology Stocks : Qualcomm Incorporated (QCOM)

QCOM 181.30

-0.5%

Dec 11 3:59 PM EST

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To: Joe NYC who wrote (12475)	7/16/1998 4:20:00 PM
From: w molloy	Read Replies (1) of 152472

What consumers want in a 'phone (?) >> Stand-by time is matters most to GSM users, I disagree. 'Focus' group exercises I have participated in (results from Europe, USA and Japan) suggest that minimum size and weight is what matters most to consumers. Next on the list is battery life (i.e. maximum talk and standby times) Bells and whistles serve as product differentiators. Cost isn't really an issue for the customers, as a significant portion of the 'phone cost is borne by the network provider. The actual air interface technology (GSM/CDMA/DECT/PHS/AMPS) doesn't matter. The 'phone user just wants to know if the 'phone is digital or analog. Digital is perceived to be superior. w.

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