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Technology Stocks : 3Com Corporation (COMS)

COMS 0.00130

-18.8%

Nov 7 11:47 AM EST

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To: SC who wrote (19260)	7/16/1998 5:19:00 PM
From: Don Dodge	Read Replies (2) of 45548

DEC Marketing is an oxymoron. DEC has a long history of poor marketing. This can not be blamed on Claflin. In fact Claflin did a lot to improve marketing at DEC. The "Bricks" campaign is a good example of better advertising / marketing at DEC. I am refering to the print ads where the word DIGITAL spelled out in the little red bricks, was changed to little red bricks spelling out other "action" words. It has been a very successful campaign. Claflin also improved the brand names for AltaVista, Alpha, and StorageWorks. Aside from the marketing things he is just a great leader. People will get excited about working for him and will do whatever it takes to succeed. I have seen him in front of customers and he is very persuasive. Don

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