Qualcomm Incorporated (QCOM) Message Board

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Technology Stocks : Qualcomm Incorporated (QCOM)

QCOM 163.32

+2.3%

Nov 21 9:30 AM EST

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To: Sawtooth who wrote (12516)	7/17/1998 9:52:00 AM
From: Greg B.	Read Replies (1) of 152472

Yes Tim. Good ideas. And I agree that consumers haven't learned to care about xyz. The key is making whatever name stick in our sub-conscious. Hopefully whatever is used, the rest of the CDMA community will want to leverage, and contribute to, the branding efforts. As long as CDMA is associated with a rational product differentiator (e.g., superior call clarity, lowest usage costs), it's O.K. to use it. Unfortunately, carriers like Omnipoint have taken a first strike on call clarity. Whatever differentiator is used or is represented, it must be positioned almost like the "end-all, be-all" of the product differentiator(s). ...Or as much as the law tolerates. ;-) Regards, Greg

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