E*Trade (NYSE:ET) Message Board

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Non-Tech : E*Trade (NYSE:ET)

ET 16.38

+0.1%

Dec 24 12:59 PM EST

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To: Tom Smith who wrote (3297)	7/17/1998 8:09:00 PM
From: Rick	Read Replies (1) of 13953

Tom - My point is that ETrade's business potential is not fully recognized in the current stock price. As people begin to understand that ETrade would be a welcome addition to any number of large banks or investment banks with vast resources and high stock prices to use as currency, they will understand that the downside is limited at current valuation. I have no doubt that there are banks that could and would plunk down $2 Billion for ETrade if EGRP were amenable. Basically, this should change the psychology from a focus on short term earnings and competition on transaction pricing to a focus on acquiring customers and growing revenues for the long term health of the business. While ETrade may not necessarily (who knows ?) be a strong takeover target, they will likely benefit from takeovers in the industry, especially if premium to market price is high. Rick.

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