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************************************************************************ The Stock Genie's July profile-of-the-month (OCOM) (http://www.stockgenie.com) July 17, 1998 (to coincide with the opening of trading on July 20, 1998.) Questions: If you would like to be removed from our database, or have questions, E-mail contact@stockgenie.com
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THE STOCK GENIE'S TRACK RECORD
In July of 1997 we profiled our first, Chromatics Color Sciences (CCSI). Adjusted for a 3 for 2 split on 2/13/98, CCSI was $4.66 at the time that we profiled it and has traded as high as $17.50 for a gain of 276%. In August we profile Ortec International (ORTC) at $9.25 which has traded as high as $20.50 for a gain of 122%. Micorgrafx (MGXI) profiled in September at $6.50 has traded as high as $14.00 for a gain of 115%, Oxford Health (OXHP) profiled in December of last year at $15.50 has traded as high as $20.87 for a gain of 35%. Our February profile, Continental Investment corporation (CICG) was profiled at $12.37 and has since traded as high as $17.25 for a gain of 40%. Our March profile, Pro Net Link (PNLK), was profiled at $2, and traded to $8.09 for a gain of 304%. In April we profiled Voxcom Holdings, Inc. (VXCH) at $4.81 which has traded as high as $6.12 for a gain of 27% . In June we profiled CYFS at $2 per share and the stock traded as high as $3 per share for a 50% gain.
STOCK GENIE'S JULY PROFILE-OF-THE-MONTH: OBJECTIVE COMMUNICATIONS, INC. (NASDAQ NATIONAL MARKET) SYMBOL: OCOM
INDUSTRY OVERVIEW
According to a 1996 report by Frost & Sullivan, the U.S. videoconferencing market had sales of $3.0 billion in 1995, and is forecasted to reach $35.0 billion by the year 2002. This would represent a compound annual growth rate of 42.3%. The market current ly consists of two segments: services and systems. Videoconference services include transport services, which provide ISDN line service for teleconference parties; multi-point bridging services, which coordinate calls among various parties at multiple locations; and public room services, which provide videoconferencing services and equipment to the public for a per-hour or per-day charge. The videoconferencing systems currently available include permanently installed and portable boardroom systems and desktop systems. According to a November 1996 article in PC Week, the desktop segment of the videoconferencing market, which the Company serves, is expected to grow from 300,000 units shipped in 1996, to 6.2 million units shipped by the year 2000.
A single videoconferencing system generally includes a video camera, monitor, microphone one or more speakers and associated circuit boards and software, either in a stand-alone system, or partially incorporated in a desktop computer. The videoconferencing g unit also requires a coder-decoder ("CODEC") to transform analog video and audio signals into digital form, compressing the signals for transmission to the receiving station. Due to the high cost of quality hardware CODECs, some desktop systems economize e by using a software CODEC, which generally produce lower-quality images.
Until recently, video communications systems were boardroom video conferencing systems. These systems typically used a proprietary protocol rather than an international standard and, as a result, could not interface with systems using other protocols. In addition, these systems were prohibitively expensive for most businesses. Even today, most boardroom video conferencing systems require substantial capital expenditures for new infrastructure, and require trained personnel for set up and maintenance during the video conference call. Most boardroom systems also do not provide video quality adequate for video broadcast and retrieval and are limited by distracting latency - transmission delays that result in unsynchronized audio and video.
Over the past decade, video conferencing systems have begun to evolve from high cost, low quality, stand-alone boardroom systems to desktop systems. However, desktop systems have not been widely adopted. This is primarily due to the fact that currently available systems produce inadequate video quality for virtually all business purposes. Nevertheless, a January 1996 special report in Video Technology News estimated that desktop sales comprised approximately 8% of the video communications market in 1995.
Most desktop video conferencing systems use either dedicated telephone line or the LAN to transmit video data. Some desktop video conferencing systems use dedicated ISDN lines to achieve acceptable video quality for business purposes. However, to achieve this quality, three dedicated lines with six associated telephone numbers must be provided to each desktop. The installation costs of these additional lines and line use charges render this approach impractical on any significant scale. In addition, these systems require the installation of either expensive and complex hardware coder-decoders ("CODECs") in each PC or software CODECs that render the PC unavailable for other applications during video conferences.
Some video conferencing systems attempt to use the LAN rather than dedicated telephone lines. LAN-based systems also require the installation of hardware or software CODECs. LANs were designed to be shared by individuals using the transmission medium for short periods of time and do not have the bandwidth to accommodate the volume of data inherent in full-motion video applications. Consequently, even a single video conference would significantly diminish the capacity of most LANs to support other users. IT managers resist LAN-based video applications because of the additional infrastructure and associated maintenance required to support them. Although high speed Ethernet and gigabit routing switches may alleviate some of the bandwidth problems resulting from the transmission of video on the LAN, the Company believes that these new technologies do not go far enough to address the latency problems plaguing such systems. The Company believes that, in the future, synchronous fiber optic networks ("SONET") and Asynchronous Transfer Mode ("ATM") switching will dominate in the Wide Area Network ("WAN").
There is growing demand for business video applications at the desktop. However, business users require a cost-effective video network capable of providing high quality, non-latency-impaired video and CD-quality stereo audio before they will adopt desktop video applications on a significant scale. The Company believes that a video network must leverage an organization's existing infrastructure, without sacrificing the functionality of the desktop computers, in order to be an acceptable video network solution ion.
THE COMPANY
Founded in 1992 by Steven Rogers and incorporated in 1993, Objective Communications, Inc., is a leading developer and manufacturer of advanced video networking products. The revolutionary products from Objective provide the world's first cost-effective, S -VHS quality, full-motion video communications, bringing bandwidth to the desktop or conference room for television broadcasting, access and retrieval of stored video and real-time multi-party video conferencing capabilities.
Bringing video to the desktop is not new - but the methods used to date have been increasingly problematic. In order to have video to the desktop, existing technologies require a rewiring of every desktop within the organization. This results in a major interruption to the workplace and extremely high installation costs. Many video solutions attempt to make use of the wiring associated with the local area network, thereby interrupting and degrading LAN performance.
Objective is the first to deliver the three video services to a desktop or conference room - multi-party video conferencing, one-way network broadcasting, and access and retrieval of stored video materials-simultaneously-using the existing telephone system wiring - not the wiring associated with the LAN, but the actual twisted pair the telephone uses.
VIDMODEM TM TECHNOLOGY Objective Communications Inc., has developed a patented technology, the VidModem TM , that for the first time, distributes two-way broadcast quality video, CD stereo audio and high speed data to the desktop or conference room over the single unshielded twisted pair telephone wire (CAT 3 or better) already available in the enterprise. Not the wiring associated with the LAN, but the actual twisted pair wiring used by the telephone. The VidModem enables the delivery of all three video services - multi-party conferencing, television broadcasting, and access and retrieval of stored materials. Users can simultaneously conduct:
* Two-way, multi-party S-VHS quality video conferencing * Internal or external video broadcasts to multiple locations * Access and retrieval of stored video information
Compatibility VidModem is an enterprise and wide area solution capable of interfacing with any WAN connection including ATM, ISDN, and T1/E1. VidModem is compatible with any ISDN, analog or digital telephone system.
Connectivity The VidModem runs on any PC (286, 386, 486, Pentium) workstation or multimedia package. This technology is compatible with a variety of platforms including:
* Windows 95 * NT * Macintosh * Sun * UNIX
EVS-50 TM
The EVS is the first product developed around the patented VidModem technology. The EVS is a broadband switch and is easily installed near the internal telephone system. The EVS-50 performs a function analogous to a PBX and is designed to operate much like a standard telephone system. From a desktop or conference room, a user "places a call" to the EVS which then makes a connection within the enterprise, or with the wide area (ATM, ISDN, T1, etc.). Within the enterprise, users access full-motion, uncompressed video at 30 frames per second.
The EVS is scalable and can accommodate a 20-user configuration up to a 50-user configuration, depending upon customer requirements. EVS systems can be "piggy-backed" to accommodate additional users.
HERE'S HOW THE TECHNOLOGY WORKS
Here is how they do it: The VidModem transmits voice, video and data via an FM signal rather than the AM signals used to distribute most TV programming through cable or over the airwaves. FM is not as susceptible as AM to interference and distortion but needs 24 megahertz of bandwidth, while copper can only carry 20 MHz. The VidModem compresses the FM signal using a modulation system similar to that used in AM broadcasts. Whether or not you understand exactly how the technology works, you need to know that it does work.
STRATEGY
OCOM's strategy is to establish a leading market share position in the desktop video applications industry by marketing the VidPhone system through large business telephone system providers that sell, install and support PBX systems. These companies include the Regional Bell Operating Companies (RBOCs), long distance carriers (IXCs) and PBX manufacturers and resellers. In our opinion, this is the optimal distribution strategy for the Company since it best leverages the installed base of these potential re sellers and minimizes the direct sales and marketing expenses that OCOM will incur. Moreover, the RBOCs, IXCs and PBX manufacturers can easily sell the VidPhone system as an upgrade to their existing customer base, not dissimilar to voice mail and other advanced call features. Upgrades represent an extremely profitable sale for these companies, and offers the quickest deployment strategy for OCOM.
OCOM currently has reseller arrangements with Spring and Bell Atlantic and intends to establish reseller relationships with other telephone product and service providers.
MANAGEMENT TEAM
James F. Bunker - President and Chief Executive Officer - Mr. Bunker, an experienced industry executive who has driven successful corporate turnarounds at several technology companies including General Instrument and M/A-COM. Prior to joining Objective, Bunker ran a management consulting firm which provided counsel to both emerging technology companies and businesses in transition. In this capacity, Bunker counseled several start-up firms, including Assured Digital, Inc. Previously, Bunker served as President of General Instrument's VideoCipher Division from 1991 - 1994, where supervised the development of a new digital compression technology, known as DigiCipher for the cable industry and helped establish the new HDTV standard for the U.S. Bunker held a variety of senior management positions at M/A-COM, Inc., a leading provider of microwave components, satellite and terrestrial transmission systems. At MA/-COM, Bunker was responsible for several major acquisitions and divestitures.
Steven Rogers - Mr. Rogers founded the company in 1993 and has served as President and Chief Executive Officer since the recent appointment of Mr. Bunker. In 1986, Steven Rogers founded Cryptek Inc., a company that invented the encrypted facsimile machine that can be found in NATO headquarters, Queen Elizabeth's Palace and on U.S. Air Force One. He holds four Patents on technologies that he created and was nominee for KPMG Peat Marwick's "1990 Entrepreneur of the Year."
Mary Murphy - Ms. Murphy was recently hired as Vice President, Marketing. For the past five years she was the General manager of the telco and ISP (Internet Service Provider) division of Lotus/IBM, where she was responsible for bringing Lotus into the telephone companies, ISPs and cable television operators. Prior to this, Ms. Murphy directed the marketing of Lotus products to customers in Europe, Africa and the Middle East.
Robert Emery - Mr. Emery has served as Vice President, Administration and Finance since December 1996 and previously served as Vice President, Administration from May 1995. He previously served as Vice President of Airies Systems International Inc., an in formation services company, and as the ADP Security Officer for the military's largest secure computer network. He as a B.S. from the U.S. Naval Academy and an M.S. in information systems from the Naval Postgraduate School. He is a CPA and a certified financial planner.
Frank Gore - Mr. Gore has served as Vice President, Sales since July 1994. He previously served as Director of Sales for International Financial Communications Inc., a distributor of video conferencing equipment, as National Sales Manager for British Telecom plc, and as Marketing Program Manager for Boeing Computer Services Inc., a division of the Boeing Company, where he managed the development and distribution of hardware and software products related to computer communications.
Roger Booker - Mr. Booker has served as Vice President, manufacturing since February 1996. Prior to joining the Company he served as Vice President, Manufacturing Operations, at General Kinetics Inc., and as Director of Operations for Magnavox Government and Industrial electronics Company where he managed the start-up of a 200,000 square foot manufacturing facility. He received a B.S. and an M.A. in manufacturing technology and management from East Tennessee State University.
RISK FACTORS
The risk factors for a development stage company are usually quite obvious, especially in the field of technology. In the short run, OCOMs success will weigh heavily on their ability to complete resellers agreements currently under negotiation and their a ability to deliver a product in a timely fashion. Long-term, OCOMs success in predicted on their ability to win mindshare and marketshare well before currently emerging technologies are perfected and gain acceptance in the marketplace. Currently evolving t technologies may eventually pose a competitive threat for OCOM in the next 3 to 5 years. Additional risk factors include possible manufacturing or production difficulties in the near-term, as OCOM ramps up for large scale assembly. We consider this to be p perhaps one of the biggest risks in the near term but we also acknowledge that this is a common risk factor associated with all companies involved in manufacturing and assembly.
THE INVESTMENT OPPORTUNITY
OCOM went public in April of 1997 by selling 1.8 million shares and raising $10 million in the process. Several months after the public offering, the company announced reseller agreements with Sprint (NYSE:FON) and Bell Atlantic (NYSE:BEL). When the announcement was made with Sprint in July of 1997 OCOM more than doubled in one week. In September of 1997 OCOM announced their agreement with Bell Atlantic and the upward momentum on the stock continued and OCOMs stock peaked at around $38 per share by the en d of September. Shortly thereafter the company announced that they were going to sell new shares in a secondary offering that would be lead managed by NationsBanc Montgomery Securities, Inc. Upon the announcement OCOMs stock started to slide and on 10-31- 97 the company sold one million share at 23 1/8. Now that the company was well capitalized, they started to beef up their staff and started receiving orders for their product. The company was telling Wall Street that sales in their second quarter, ending June 30, 1998 would be approximately $5 million. In fact, in December of 1997 NationBanc Montgomery Securities wrote a glowing research report with a 12 month price target of $ 29 to $33 per share by the end of this December 1998. Another research report written in January of this year by Barington Capital Group, L.P., the Brokerage firm that originally brought OCOM public pegged a target price of $32 per share by January of 1999 on the basis of 5.0x multiple of 1999 revenues.
Like most development stage companies, OCOM has experienced growing pains and made projections to Wall Street that they did not live up to. As a result, OCOMs stock has suffered. Today, a company by the name of Broadcast.com (NMS:BCST) went public at $18 per share. They are a live Internet Broadcaster. The demand for stock on their IPO was so high that the stock opened for trading at $68 and traded as high as $74 per share. In their prospectus, the company states that one of the industries that they want to enter is the same industry that OCOM is looking to sell to, primarily the business sector.
Certainly, investors still have a healthy appetite for Internet stocks, no less a company that can broadcast live over the Internet with television-like quality.
If OCOM can deliver the revenues in the third quarter, which began July 1, 1998 that they promised in the second quarter and did not deliver. The perception for OCOM could possibly change for the better.
OCOM announced this week, that they closed a 3.125 million dollar financing, whereby, members of the Board of Directors as well as the new and existing management invested their own money into the company, which shows a vote of confidence on the future prospects of the company.
Today, OCOM closed on the NASDAQ National Market at 6.1875. Over the next 6 months if OCOM were to trade in the marketplace at 1/2 of the average target prices that were pegged by NationsBanc Montgomery Securities and Barington Capital, L.P., it would equal $15 per share. From today's closing price that would be again of 142% on a cash basis, and on a margin basis that would be again of 385%, less margin expenses.
SUMMARY
Objective Communications Inc., appears to be on the road to delivering a product that works and a market that wants it. With their strong management team, strategic alliances in place and a backlog of orders, Objective Communications Inc. could potentially become the leader in their industry. For these reasons, and those stated above, the Stock Genie is proud to profile Objective Communications Inc. (OCOM) as its July profile of the month.
For more information, please visit the company's web site, objectivecom.com
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